Discursive field
Affordances
Motivation loop
REAL-WORLD RIDING
STRAVA OSFN
DISCURSIVE FORMATIONS
REAL-WORLD
CYCLING
ACTIVITY
STRAVA
ONLINE SOCIAL
FITNESS
NETWORK
OSFN
SELF-TRACKING
DISCOURSE
DATA
DISCOURSE
COMMUNITY
DISCOURSE
DEPENDENCY
DISCOURSE
GPS capture + upload + sharing
motivational affordances circulate back into riding
click nodes
orange = motivation
purple = discourse
SYSTEM STATE
Discursive field
SELECTED COMPONENT
Strava OSFN
MODEL EMPHASIS
Strava
affordances
cycling motivation